Sipsters – the hipsters of wine and cider. Sipsters love to sip. They seek out unique, delicious wines and ciders, make choices with sophisticated palates, and embrace local, clean, thoughtfully crafted products. They’re not likely to be Socialites or producers of Soirees, but they want the perks—exclusive case discounts and first dibs on special events. Casual, clever, and in-the-know: that’s the Sipster way.